If you have just launched your website and would like to start small and make your website generate leads for you, this would be a good option to start with.
Sometimes known as Pay Per Click (PPC), SEA is a powerful paid form of online advertising. Take a look at a Google search page - the ads that you see on the right hand side of the page, as well as in the highlighted boxes at the top of the page - that’s Search Engine Advertising. So, when someone searches for a particular keyword or phrase within Search Engines like Google, those ads are displayed as a result.
With this kind of advertising you can reach your target audience 24 hours a day, every day of the week. And the best part?
It only costs you when someone already looking for your services clicks on your ad.
This means that there is no wastage and you don’t pay for ad exposure - you just pay for targeted exposure that has generated a tangible lead who is interested in your business and it’s product or service.
This is the service to completely manage a Google Adwords campaign, which is the way to get immediate visibility on the front page of Google through the sponsored results. Below are the steps we take whilst continually managing and adapting the campaign for maximum return on investment.
Step 1 – Consultation
The Google Adwords team will discuss your clients campaign goals, budget and existing performance. We will set a number of recommendations for approach. Client gets a dedicated account manager.
Step 2 – Keyword Analysis
The team will use its keyword development tools to identify keywords that will attract the targeted audience.
Step 3 – Ad Category Creation
Categories for the target keywords will be used across ad creation, bid management and reporting.
Step 4 – Ad Copy Creation
Our SEM experts have been trained to write targeted ads that are relevant and engaging.
Step 5 – Campaign Execution
Our team provides expert delivery that will maximise ad spend.
Step 6 – Campaign Monitoring and Management
Once the campaign begins, the team will monitor it daily, making adjustments to increase ROI by getting the most out of the ad spend.
Pricing
$1,086+gst for 6 month service. Then $181+gst per month.
· Ad spend is in addition to this management fee and can be changed on a monthly bases.
· We can recommend the ad spend based on the type of keywords being targeted
· If paid monthly from start, there is a $179 set up fee (waived when 6 months paid for upfront)