Case study: Browns Piling

A local company in the building & construction industry with an impressive portfolio of past projects. Now armed with a solid reputation for delivering quality and reliability, and a fleet of top quality equipment, Browns Piling was eager to expand operations by targeting larger-scale developments.

Their old company identity of a small-scale business was revamped to match the level of experience and quality that 'The Piling Professionals' had to offer. Informative and visually strong corporate collateral were developed for Browns Piling where two separate sets of collateral were developed to suit their two distinct target segments -- Small-Medium Projects and Large Corporate Developments. All images used in Browns Piling's marketing collateral were photographed on-site for authenticity. Copy/content was developed by Media Moguls in view of conveying the strengths of the company in a clear and concise manner.

Keeping a consistent brand image, a website which consisted of a common start page with navigation to two separate sub-websites were developed in line with the printed collateral, tailored to the needs of each target segment.  This ensured that the information communicated through the websites remained highly targeted and that the way the messages were communicated in a way that was suitable for the specific target audience.

Browns Piling Pty Ltd currently operates statewide and delivers on both small-medium residential contracts and major commercial and civil construction projects.